What do you need to charge to actually make money?
Most underpricing isn't a market problem — it's not knowing the floor. This works out the hourly rate below which a job costs you money, and what to quote for a given job at your target margin.
Your costs
This job
The mistake this catches
Two of them, actually.
Overhead spread over the wrong number of hours. People divide monthly overhead by 160 because that's a full-time month. But billable hours aren't working hours — quoting, driving, invoicing, and chasing payment are all unpaid. If you bill 100 hours in a 160-hour month, your overhead per billable hour is 60% higher than you think.
Margin subtracted instead of divided. A 20% margin is not cost × 1.2. It's cost ÷ 0.8. On a $250 job that's $312.50, not $300 — and the difference compounds across every job you quote.
Then check it against the market
Your floor tells you what you can't go below. It doesn't tell you what your market will pay. Check the result against published ranges for detailing and house cleaning. If your floor sits above the local range, the problem is usually hours or overhead, not the price.
Rigsheet. "What do you need to charge to actually make money?." Baker Ventures LLC, September 4, 2026. https://rigsheet.bakerventuresstudio.com/pricing-calculator